Why all the Hype about the GS Trophy?

In 2008 BMW introduced the GS Trophy, an international competition where riders from around the world take part in competing on some of the most challenging terrains in exotic locations, and they’ve since continued the competition with qualifier and final event sequels. But, why all the hype about the GS Trophy and what does it mean for adventure motorcycle culture? We talk to BMW Ambassador, Shawn Thomas to find out.

Jocelin Snow: No Challenge Too Big

From road racing to competing in the GS Trophy in Mongolia, Jocelin Snow has overcome some challenges and obstacles that might have stopped some riders, including recovering from a racing accident and riding a motorcycle some said was too big for her.

Attitude Determines Altitude - Jo Rust

From the very beginning Jo Rust has set goals that required determination and perseverance. She’s had some big hurdles to overcome, has discovered new passions along the way, including her love of off-road motorcycle riding, and her attitude is that if she says she’s going to do something, she does it. Jo’s had a lot of firsts in her life, and by the sounds of it, she intends to keep on setting goals and achieving them. And we believe she will.