Image: Keith Futcher
As the year begins, many riders set New Year’s resolutions, often centred around sacrifice—cutting out indulgences, hitting the gym, or saving money by skipping small pleasures. All these resolutions centre around some sense of pain, which is why we often give up on our resolutions quickly. But what if your resolution fuelled your passion for two wheels instead? This year, aim for a win-win goal: plan one motorcycle adventure that stretches your comfort zone while enriching your life with unforgettable experiences. Research shows that setting specific, achievable goals significantly boosts success. So, why not resolve to finally go on that trip and let the journey be your reward?
On this encore performance of Adventure Rider Radio, we go back to 2021, when Keith Futcher was on the show. He shared a goal he set for himself: to ride to the Sahara to see a sunset he had seen in a glossy magazine photo.
Keith Futcher is the author of Absurd, published by GBPublishing Co and available at gbpublishing.co.uk/product-page/absurd.